L’Oréal Paris EverPure Purple Shampoo and Conditioner Kit – Sulfate-Free Anti-Brass Hair Care
Refresh blonde, bleached, highlighted, silver and gray hair with the L’Oréal Paris EverPure Purple Shampoo & Conditioner Kit. This sulfate-free system combines purple pigments and hibiscus to help neutralize unwanted yellow and orange tones, reduce the appearance of brassiness and leave hair looking brighter and refreshed. The kit includes a 6.8 fl oz purple shampoo and matching conditioner.
Keep blonde, bleached, highlighted, silver and gray hair looking fresh and vibrant with the L’Oréal Paris EverPure Purple Shampoo & Conditioner Kit. This sulfate-free purple hair care system is formulated with hibiscus and purple pigments to help neutralize unwanted yellow and orange tones that can make blonde and lightened hair appear brassy.
The kit includes a Purple Shampoo and Purple Conditioner, providing a convenient toning and conditioning routine in one set. The formula helps refresh the appearance of blonde and lightened hair while leaving it feeling moisturized and looking brighter.
According to L’Oréal Paris, the EverPure Purple system is designed for blonde, bleached, highlighted brunette, silver and gray hair. The brand recommends using the purple shampoo and conditioner approximately 2–3 times per week instead of your regular shampoo, adjusting frequency and application time according to your hair’s needs.
Key Benefits
- Helps neutralize unwanted yellow and orange tones
- Helps reduce the appearance of brassy tones
- Suitable for blonde, bleached, highlighted, silver and gray hair
- Sulfate-free formula
- Contains hibiscus and purple pigments
- Helps keep lightened hair looking brighter and refreshed
- Includes matching purple shampoo and conditioner
- Convenient 2-piece hair care kit
What’s Included
- 1 × EverPure Purple Shampoo – 6.8 fl oz
- 1 × EverPure Purple Conditioner – 6.8 fl oz
How to Use
Apply the purple shampoo to wet hair, massage into a lather and rinse thoroughly. Follow with the EverPure Purple Conditioner, applying generously through the hair and leaving it on for up to 5 minutes before rinsing.
For best results, follow the usage instructions on the product packaging. L’Oréal Paris recommends using the purple system 2–3 times per week when hair begins to look brassy.
Tip: If your hair develops a noticeable purple tint, reduce the amount of product used and/or the time it is left on the hair.
Ideal for: Blonde hair, bleached hair, highlighted hair, silver hair, gray hair and highlighted brunette hair.


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